I’m delighted to announce the opening of our new AUBIN  & WILLS outlet.

AUBIN & WILLS, the ‘sophisticated sibling of cult label Jack Wills’, was launched in 2008. Jack Wills is one of the great latter day British fashion success stories. The company lives by its motto ‘inspired by the past, living in the present’, which translates into unique items of clothing that expertly combine British heritage style and sophisticated modern design.

I first met Pete Williams, the founder of both brands, back in the summer as we were shopfitting the Designer Emporium at Kilver Court. He instantly understood what we were trying to do and said, 'I want to bring Aubin here!'. The industrial design of our 19th century textile mills and the whole regeneration theme perfectly fitted with the ethos of the brand.

Some four months later, and with a really great team, we are now open. Interestingly, the face of this Winter’s Aubin & Wills campaign is Alex James (Blur musician), who also happens to be an organic cheese farmer - so fashion, food and music are never far away. Another fascinating link is that Aubin have used Fox Brothers, a wonderful old textile mill in Somerset that we used to use at Mulberry for our Covert cloth for coats, for their own Winter campaign. Our Somerset neighbour Deborah Meaden (of Dragon’s Den fame) has recently invested in this beautiful mill.

At Kilver Court, Aubin & Wills are offering both womenswear and menswear at discounted prices. With beautifully merchandised displays and knowledgeable handpicked sales staff, you can expect a very pleasurable shopping experience.